About us
Den Haag Marketing is the umbrella organization for the marketing and promotion of the city of The hague and its two seaside resorts, Scheveningen and Kijkduin. Den Haag Marketing plays an important role in promoting The Hague to national and international visitors as a tourist destination for regular tourists and business people.
Den Haag Marketing is the umbrella organization for the marketing and promotion of the city of The hague and its two seaside resorts, Scheveningen and Kijkduin. Den Haag Marketing plays an important role in promoting The Hague to national and international visitors as a tourist destination for regular tourists and business people.
The organization is different from other city marketing organizations in the Netherlands in that all leisure industry units – both supporting and operational units – were recently brought under one roof. The Haags Uitburo, the VVV tourist information offices, the Convention Bureau, the Kenniscentrum Evenementen, Topsport and the Tourism Marketing are all part of Den Haag Marketing.
Anja Overhoff, director of Den Haag Marketing: ‘Den Haag Marketing aims to contribute to more people visiting The Hague, and to people staying for a longer period of time, spending more money and going home with a positive image of the city, so that they will tell their friends and families what a great city The Hague is.’
Foundation
Den Haag Marketing is a foundation. Its most important stakeholders are: the city council and the tourist industry. It is monitored by a Supervisory Board, while a Board of Participants has an advisory role with respect to the organization’s marketing strategy.
The costs of the promotional campaigns and activities are covered by both public and private funding. Den Haag Marketing receives an annual grant from the city council. In order to be able to continue to promote The Hague as an innovative city with a distinctive character Den Haag Marketing is always looking for new chances and products. Finding, planning, developing and realizing new ideas – Den Haag Marketing frequently works together with the corporate sector, the hospitality industry, cultural organizations, sports organizations, shopkeepers’ associations and international businesses. The funding for promotional campaigns, too, is realized by forming strategic alliances and receiving financial contributions of these parties.
New structure
In 2007, a a number of major changes took place: Den Haag Marketing & Events (DHME) became Den Haag Marketing. Events are no longer organized by the foundation, but are left to the market. Another change involved the introduction of a business unit model. In addition to the three supporting units – Strategy & Policy and General Affairs & Finance – there are six business units: Tourism Marketing, Culture Marketing, Convention Bureau,
Top Sporting Events and Knowledge Centre Events Organization
Tourism Marketing focuses on enhancing tourism through various promotional campaigns.
The Culture Marketing campaigns aim to increase the range of top-quality cultural events and attractions in The Hague.
Tourism Marketing provides both the demand and supply side as well as the city council with advice with respect to national and international business events. Sharing and promoting knowledge and know-how in this niche market is of vital importance to being able to bring conferences and other business events to The Hague.
Top Sporting Events aims to promote the image and a climate that is conducive to the organization of top-level sports events by bringing new sporting events to the city and by supporting top-class athletes from The Hague.
Knowledge Centre Events Organization provides the events industry with advice and support, under the authority of The Hague city council.
Distribution
The business unit ‘Distribution’ manages everything that has something to do with distribution, whether physically or digitally: the VVV office, the Ticketshop and www.denhaag.com. The VVV office focus primarily on providing information. They also distribute products and services.
