Marketing

Den Haag Marketing wants to become the marketing organization of the city. The main objective of the organization is to generate maximum economic spin-off for destination The Hague through business and recreational activities. We would like to achieve this in collaboration with our marketing partners in the city. After all, together = more.

In providing the collective marketing of The Hague, we opt for an integrated approach. This means we can highlight activities and events that are of interest to our target groups, with the ultimate aim of ensuring that everyone profits.

Den Haag Marketing carries out its own activities within an unbroken marketing cycle. We start with determining the marketing strategy and then implementing and co-creating the strategy at a tactical level with city partners. Activities are subsequently developed at an operational level, carried out (perhaps by third parties) and, where necessary, adjusted. Using our own distribution channels, different target groups are then defined. Results are measured and evaluated continuously and then the cycle repeats itself.

For more information:
Manager Marketing
Mariette de Wijs
Tel.: (+31) (0)70 3618845     
Email: m.dewijs@denhaag.com